Branding

The branding tells the story of a building constructed during the grand Victorian age of Cottonopolis when the novelist Charlotte Brontë studied in the Portico Library opposite Charlotte House. The link to Charlotte Brontë, writer of Jane Eyre, led me to create the strapline “A story beginning in 1857".

Creative design

Inspired by the windows of Charlotte House, I used the shape of the triangular pediment to dually present the icon as a flag often displayed outside of hotel buildings. The raised rosette roundels over each window on the third floor have been incorporated in the style of the internal leadlight windows.