Dawson Media Direct (DMD) is a world-leading media provider to airlines, airports and rail operators. The company has provided newspapers and magazines to airlines for over thirty years and, in the past decade, their services have grown to support digital media. The global rebrand is a reflection of the company's core values and services executed for the digital age.
The aim of the rebrand was to simplify and clarify. Leading the design team at Bella we worked to reflect these objectives through research and design. Using data gathered from employees and clients we discovered that the company was most commonly referred to as DMD. This assisted us in creating a simple and recognisable logo mark which retains the hexagonal shape from the original Dawson Media Direct cube symbol.
Digital design and UX
The branding is used throughout the website to portray DMD's global media delivery services, from printed newspapers to digital movie streaming. Parallax scrolling adds depth and motion and is suited perfectly to the travel and distribution industries. The website makes it simple for a customer to find the information they require - we defined six core DMD services and used them consistently throughout the site - in the menu system, language and supporting media. View the website at dmdglobal.com